Digital Marketing Tools

Analyze, Optimize, Improve

Best Digital Marketing Stack For Everyone

Screaming Frog SEO

Website Analysis

The best website analysis tool with spider which crawls your whole website and gives you the best analysis ever from any tool.

website seo spider

Headmaster SEO

Link Checker

Check your thousands of URLs, sitemaps within minutes and export with all status codes to start working on fixing them.

Check your all link

SEMRush

SEO Toolkit

Most popular in digital marketing professionals as All-in-one SEO toolkit for competitive research, website audit, backlinks, social media engagement, paid traffic analysis at one place.

All in one seo tools

Ahrefs

Backlink Monitoring

The best tool for monitoring anyone's website backlink, organic keywords, best content, top pages, charts & graphs of progress of you vs the website you are competing with.

best backlink checker tool

Moz

SEO Toolkit

Remember Domain Authority? or DA? it's calculated by Moz over different factors. It includes pro and free tools as all in one SEO toolkit with features like Keyword Research, SEO audit, rank tracking and backlink research.

moz

Majestic

Backlinks Checker

Most widely used for backlinks and metrics like trust flow, citation flow for quality of backlinks and all the external, internal linking data you need.

majestic

Mangools

Juicy SEO tools

You must be using KWFinder it's one of 5 other SEO tools provides by them that are SERPChecker, SERPWatcher, LinkMiner, SiteProfiler. Definitely try the free plan.

5 tools in one access

Tip

If you are just beginning or want to save money. Collect data from various free tools carefully and analyze at one place like spreadsheets or whiteboard. Don't buy too many paid tools it will confuse you.

Google Keyword Planner

Keyword Research

Trying to rank in Google search engine why not take all the data from Google based on traffic volume, suggestions, difficulty.

Google Keyword Planner

Ahrefs

Organic Keywords

This tools provides quite accurate and relevant data with keywords you are ranking, your competitor is ranking to plan for next article.

Ahrefs

KWFinder

Keyword Research

Most widely used for Keyword research to get all the best keywords you need with suggestion, search volume to plan for what to use and what not.

KWFinder

Answer The Public

Topic Generator

Confused about next topic to write? Just one or few words and get topic with titles ideas within seconds.

answerthepublic

SpyFu

Competitive Keyword Research

It's promoted as to find your all Competitors profitable keywords for AdWords PPC and SEO for Organic Search results and optimizing your content.

SpyFu

Google Corelate

Keywords from Real World Data

Google Correlate finds search patterns which correspond with real-world trends. Not very popular but you can use it to find searches that correlate with real-world data.

Google Corelate

Google Trends

Trending Topics

Here you can get all the trends over the period of time on topic, keywords basis to analyze what is trending, how long it was trending with past years data to predict the future occurrence to write content that is being searched by users.

Google Trends

UberSuggest

Keyword Suggestions

With new design UberSuggest is now more powerful for keyword ideas, SERP analysis, volume and few more tools coming soon.

UberSuggest 2.0

Buzzsumo

Most Shared Content

Write the content that gets shared by user but how do you know what people share more? Buzzsumo provides all the data for most shared content on all social media platforms on any topic or competitor.

Buzzsumo

LSIGraph

Long Tail Keywords

Long tail keywords are the best keywords everyone know that but how do you get more ideas ? Use LSIGraph to get more long tail keywords ideas that Google loves.

LongTailKeyword Generator

Tip

Keywords research is necessary to know what people are actually interested in and searching for but don't go crazy for keywords. In the age of Natural language processing Google can easily identify great content vs optimized content.

GTMetrix

Website Performance

GTMetrix gives you the best recommendation on how to make your website faster with all the details and even you can setup weekly monitoring for free.

GTMetrix

Pingdom

Website Performance

Use this tool to find what content type takes most of the time for loading webpage, find bottlenecks, useful suggestions to improve your page performance and reduce bounce rate because of the loading time.

Pingdom

DareBoost

Website Testing

Run a test of your website and get useful insights based on best practices to follow, if you can improve most of the suggestion, you will have a faster loading website.

DareBoost

Google PageSpeed Insights

Website Speed Optimization

Google Loves Faster websites with useful content. A tool by Google to check your page speed and get Optimization Suggestions

Google PageSpeed Insights

Google Mobile Friendly Test

Mobile View Testing

Is your website mobile friendly? Why not let's just test it out to find how a or will see your website this tool checks it and gives what issues are there to make it mobile Friendly.

Mobile Friendly Test

SEO Site Checkup

Complete Checkup

A very simplified yet powerful report, easy to understand over different categories like General SEO, Speed, Server and Security, Mobile Usability and Advanced SEO checkups.

SEO Site Checkup

Website Grader by HubSpot

Basic Website Testing

A tool by HubSpot which measure not everything but very important metrics of the website by improving them you can get much better performance out of our website.

Website Grader

Varvy SEO Tool

Best Website Practices

This tool will give you insights from very minor to important details which you most of the time might miss. Do test your website to see if everything is as per the best Google practices of not.

Varvy SEO Tool

Netlify Speedtest

Response Time of Website

What's you sites response time across the world? Test response time of your and your competitors to see how much do you need to improve your response time. Always keep it under 200ms.

Netlify

WP Scans

WordPress Security Scanner

An online one click WordPress security scanner with quite useful information to find the vulnerability of almost any WordPress website.

wpscans

Sucuri SiteCheck

WordPress Security Testing

Scan your website against most common security mistakes, website blacklist database and any other security measure it founds you can take action.

Sucuri SiteCheck

FirstSiteGuide

Basic WordPress Security Test

This tool will check your WordPress based website against most common security mistakes which can lead to website hack or information leakage.

FirstSiteGuide

Structured Data Markup Helper

Rich Data Generator

The most easiest way to add Structured data in your website within few minutes. It help understand Google more about your webpage data clearly which can be presented in more attractive and new ways in Google Search

Structured Data Markup Helper

Structured Data Testing Tool

Rich Cards Testing

Do you want to get featured in Google search results in attractive ways? then you need Structured data on your website. Use official tool by Google to find out do you have enough structured data present your website data in new ways in search.

Structured Data Testing Tool

Why Optimize

If Google search page load time increases by 500ms it can drop millions of search hence revenue from ads. Amazon found an increase of 100ms in load time can drop 1% in sale i.e. $1.6 billion. Read Here

After 'Speed Update' by Google you need to have faster loading time with valuable content. People do not like to wait because Speed Matters.

MailChimp

Easiest Email marketing

For just starting out it's best to start with MailChimp to collect emails and grow your userbase. It's free tier is enough to test out everything. Best part of using MailChimp is Integrations from almost every other service you can think of.

MailChimp

SendGrid

Developer First Email Service

Want to build complete unique email sending experience on you own? Use SendGrid email api to build almost everything. You will also get email templates, marketing campaign related tools.

SendGrid

Tip

Always setup some kind of funnel or timeline on how, when and what to send different users depending upon in what user journey stage a user is currently, to make sure user can use your service at there own pace. Like after specified sessions, interactions, before and after certain events and so on.

Buffer

Social Media Scheduling

Scheduling and posting on multiple social media accounts from one place is easy when you use buffer. Schedule once and it will be automatically posted

Buffer- Social Media Management Tool

Hootsuite

Social Media Monitoring

Best part of Hootsuite is you can see the actual feeds of accounts which is not possible on other tools. Most of the scheduling features work same, more than enough space in free tier to keep using.

Hootsuite

If This Then That- IFTTT

Automation Service

The best automation tool for internet services and device specific actions (android/iOS). You can automate almost all social media accounts depending upon your liking and usage, possibilities are endless.

IFTTT - Best Automation Tool

Tip

Never depend on one social media channel for most of your traffic not even Google Search. Create unique audience for your content and promote accordingly on those channels.

Google Analytics

Record Everything Happening on Website

No info needed, every website out there is using Google Analytics unless you develop your own inhouse analytics. It's best with tons of features for advance analytics related to website.

Google My business

Hotjar

Heatmaps of Users Interaction

The fast and visual way to understand your users. You can see heatmaps of users ing your website to optimize more towards your end goal to help you get more conversions and improvise user experience of your website.

Bing Places for Business

Crazy Egg

Visualize Your Users Click

What people do on your website? Why they leave? Worried about those question then install crazy egg to see your users journey on your website to fix the problems and optimize for easy user interface with better understanding of user's behavior.

Crazy Egg

Matomo

Open Source Analytics

A Complete open source analytics solution to make sure you have all the data on your server no third-party can access if you need more privacy for your users with no limits with tons of easy to use features.

Matomo

OpenWeb Analytics

Open Source Analytics

Another open source analytics solution for your website. Most of the basic tracking features are same. You can setup using JavaScript, PHP or Rest APIs. Easy integrations with WordPress and mediawiki available.

Openweb Analytics

Chartbeat

Content Focused analytics

A content intelligence analytics for most accurate and useful data for your content. What's keeping your users engaged, understand why a content performs better and more. No pricing mentioned probably going to be higher.

Chartbeat

Tip

If you can measure you can manage it. Irrespective of what analytics platform you are using setup advance data collection methods to understand deeply about your users that doesn't means collecting there email or phone number. It means how they behave, use, click and exit.

Google My Business

Google Maps Listing

Want to get listed on the most popular maps service in the world? Just the website and verify your business details and you're up with billions of business on the Google Maps and it's always free.

Google My business

BingPlaces

Bing Search Listing

Why not get listed on every maps service possible because you never know when someone is searching for you from which search engine. Get listed in Bing Search engine

Bing Places for Business

Apple Maps

Apple Maps Listing

You can control how your business information is displayed in Apple maps.

Apple Maps

SEOQuake

Website Stats

Too many useful metrics in just one click right inside in your browse without opening any website. How cool is that. Definitely try it out.

SEOQuake

SimilerWeb

Estimated traffic

Get an estimate traffic of websites, source of traffic, referrals, social traffic, ads, audience, geo location of traffic and much more.

SimilerWeb

WooRank

Website Analysis

In one click you can complete analysis of website currently opened in tab to quickly understand about website, problems, best practices with suggestions to take action.

SEO Website & Analysis

Alexa Rank

Country and Global Rank

Not so relevant now a days but still to get an quick rough idea about website it can be useful but don't depend on it.

Alexa Rank

Wappalyzer

Tech Stack

Quickly find the tech stack of website like what CMS, programming language, JavaScript, analytics etc. solutions a website is using.

Wappalyzer

Keywords Everywhere

Keywords Data, Traffic

Best part of this extension is while doing search you can get all the search volume, cpc data right there with additional people also search for and related keywords. The keyword research process becomes much easier.

Keyword Anywhere

LinkMiner

404 Checker

Just one click and it will check all the links of current opened tab for is there any link pointing to 404 page or not.

Linkminer

MozBar

Domain Authority Checker

Get useful information like domain authority, page authority and spam score of website. Also, you can get information like follow, no-follow link of current page with all the meta tags information.

MozBar

Open SEO Stats

Multiple Website Stats

This extension provides data from various different services at one place. You can get all the info at one glance.

Open SEO Stats

WhatRuns

Tech Stack

Another tool for quickly check about website technologies but sometimes more additional information which other extension miss like WordPress theme and plugins right there.

WhatRuns

Grammarly

Grammar Checker

Chances are you will be already using Grammarly, easily correct your grammatical mistakes or learn at the same time just double click on any text on any website to quickly get more info.

Grammarly

Block Yourself from Analytics

Reduce Unnecessary Pageviews

You can enable this on your own website domain to make sure whenever you are ing your website it doesn't get tracked in Google Analytics which can improve the quality of data you see in analytics.

Block Yourself From Analytics

Clipboard History

Everything You copied

Most useful if you are frequently copying some text from different website. You don't need to worry about forgetting and saving it instantly. Just copy it once and its saved to access anytime in the extension in just one click away.

clipboard-history-2

Tag Assistant by Google

Debugging Analytics

Find out is your Google Analytics codes is working as intended, additional tags are getting fired as you wanted or Just quickly check what your competitors are sending when someone is ing there website to learn more and be competitive.

Tag Assistant by Google

Authy

Two-Step Verification Codes

You should be using two-factor authentication in all your accounts if not already. By this extension you can get all the two-step codes in click.

Authy Chrome extension

LastPass

Generate Secure Passwords

If you are using tons of services, chances are you must be using same exact password everywhere or you will forget half of those passwords. Not anymore, use LastPass to generate super secure unique passwords for all services and be secured and you don't need to Remember every password.

LastPass

Buffer

Schedule on the go

With extension you can buffer any text, image of any website you are browsing to quickly on your social media accounts without opening multiple different social media accounts instantly.

Chrome

Tunnel Bear VPN

Hide Your Location

A VPN for checking keywords ranking in different countries. There are tons of VPN but this one just works every time.

TunnelBear VPN

Tip

Don't remove and install extension every time you need it. Instead disable and enable to keep all your favorite extension ready to use within seconds also save heavy RAM usage by chrome browser.

Google Ads

Display Ads Everywhere

Your best bet if you want to reach almost everyone on the internet. Either Search Ads or Display Network depending upon what your end goal is from ads like brand awareness, selling stuff or retargeting your users.

Google My business

Facebook & Instagram Ads

Reach Socially Active People

After Google Ads, best place to run your ads and reach the as per there liking, choice, friends, profession and other variable to reach people accurately. Your ads can be setup in one go to run on Facebook and Instagram both.

Bing Places for Business

LinkedIn Ads

World's Largest Professional Network

Most effective for generating leads for business. Every professional and company from all types of industry is available on LinkedIn which help in quality leads generation. You can deliver ads to your audience directly into their LinkedIn Inbox which makes it much effective.

Bing Places for Business

Bing Ads

Reach Bing Search Engine Users

After Google the next most popular search engine by Microsoft can also help you reach audience which might or might not be available on other networks.

Bing Ads

Quora Ads

Knowledge Sharing Community

A very popular question and answers or Knowledge sharing Community you can reach to people with exactly by there intent. What they really want to know and solving there problems. Most user intent targeting is possible on Quora.

Quora Advertisement

Pinterest Ads

Infographics Heaven

The best place on internet to look for any type of images you are looking from Knowledge to fashion. You can reach to people with in a visually appealing way by showing ads on what they are searching for.

Pinterest Advertisement

Twitter Ads

Short but Powerful Words

If something is trending on twitter it's definitely the hot topic and people are aggressively looking for it. People spend too much time on twitter now-a-days and you can reach out to people with there liking, preference.

Twitter Advertisement

Tip

Don't use ads just for increasing pageviews or your analytics metrics. Setup clear cut goal what makes this ad campaign successful. Like If I get these many people come to my website and signup or subscribe to newsletter or do something specific then measuring what went wrong or right becomes easier.

Google Play Console

Manage Your Android Apps

If you have an android app in Google Play Store you need to use play console to check all the data related to installs, uninstalls, growth, reviews, ratings, release management and store presence.

Google My business

TheTool

Useful Insights

This tool will provide all the relevant data for your android app like on which keywords your app is ranking, country any Optimization ideas and all the data is taken from play console.

Bing Places for Business

AppAnnie

App Store Optimization

Get way too much info related to your app store marketing and ranking then play console to take action optimize for better ranking on keywords. You need to connect your play console for this.

AppAnnie

Search Man

App Store Optimization

You can study the search visibility of your app vs competitor. Track and manage keywords to optimize your app ranking for increasing downloads. Get Data Driven keyword suggestions.

Search Man

Tip

Don't buy fake downloads, reviews just to feel good. If you have 100 users or downloads and they are happy you're doing great just keep working. Reply to all the reviews you get and ask what else they want.

Get to Know Digital Marketing Terminology.

What is Influencer Marketing?

It is form of marketing under which Brands or Companies identify people which have influence over a certain group of people in target market and conduct marketing activities around them which leads to more sales and awareness.

What is Content Marketing?

The most popular way for business to increase awareness about there product and helping user for there queries in the target market by providing content which leads customer to there website, generate leads, trust & willingness to purchase in future.

What is Digital Marketing?

It is marketing of products and services using digital technologies over the internet to reach every single person using digital deices.

Things to Keep In Mind

Google doesn't cares about your DA, Alexa Rank, Trust Flow or any similar scores.

Use multiple tools but don't follow every advise blindly thinking its quite famous tool.