Prime Big Deal Days starts

Amazon Prime Big Deal Days runs October 6 to 7, 2026, from 12:01 a.m. PDT on October 6 to 11:59 p.m. PDT on October 7. It is open to Prime members and covers more than 35 categories.

New deals drop three times a day, at midnight, 8 a.m. and 1 p.m. PDT. Amazon frames it as the kickoff of the 2026 holiday shopping season.