Prime Big Deal Days 2026

Amazon Prime Big Deal Days runs October 6 to 7, 2026, from 12:01 a.m. PDT on October 6 to 11:59 p.m. PDT on October 7. It is open to Prime members and covers more than 35 categories.

New deals drop three times a day, at midnight, 8 a.m. and 1 p.m. PDT. Amazon frames it as the kickoff of the 2026 holiday shopping season.

Categories named in the announcement include fall apparel and shoes (up to 45% off), bedding and holiday decor (up to 35% off), game-day gear (up to 30% off) and Halloween costumes (from $5). Amazon also lists 45% off or more on select brands such as Sony, Tarte and adidas, plus its Top 100+ Toys List.

You need a Prime membership to shop the deals. Prime costs $14.99 a month or $139 a year, and eligible customers can start a 30-day free trial. Students and 18 to 24 year olds can join Prime for Young Adults, which adds 5% cash back on eligible deals.

Alexa for Shopping can send deal alerts and price alerts, set Auto-Buy at a target price, and show up to 365 days of price history. Amazon did not publish an early-deals date in the announcement.